tidma Brand Guidlines

Brand guidelines are, in essence, tidma manual on how to “use” its brand. These guidelines will be referenced by everyone who touches tidma brand, internally or externally, to keep the brand consistent.

The Brand Colors

Color plays an important role in the tidma corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the tidma brand identity across all relevant media.

RADICAL RED

HEX: #f5255f

RGB: 245 37 95

HSV: 343 85 96

CMYK: 0 85 61 4

SPIRO DISCO BALL

HEX: #1eb5ff

RGB: 30 181 255

HSV: 200 88 100

CMYK: 88 29 0 0

RUSSIAN VIOLET

HEX: #3e2259

RGB: 62 34 89

HSV: 271 62 35

CMYK: 30 62 0 65

UROBILIN

HEX: #e2b525

RGB: 226 181 37

HSV: 46 84 89

CMYK: 0 20 84 11

YANKEES BLUE

HEX: #23283a

RGB: 35 40 58

HSV: 227 40 23

CMYK: 40 31 0 77

The Typography

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces tidma personality and ensures clarity and harmony in all tidma communications. We have selected these fonts which helps inject energy and enthusiasm into the entire tidma communications.

Montserrat

Glyph

M

m

Characters

ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđefghijklmnopqrsštuvwxyzžАБВГҐДЂЕЁЄЖЗЅИІЇЙЈКЛЉМНЊОПРСТЋУЎФХЦЧЏШЩЪЫЬЭЮЯабвгґдђеёєжзѕиіїйјклљмнњопрстћуўфхцчџшщъыьэюяĂÂÊÔƠƯăâêôơư1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*

Styles

tidma – Marketing & Business Development Agency
tidma – Marketing & Business Development Agency
tidma – Marketing & Business Development Agency
tidma – Marketing & Business Development Agency
tidma – Marketing & Business Development Agency

About the font

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful. The Montserrat Project began with the idea to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.

The Brand Video

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We'll get to bring it to life

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